CALA brought on URBAN Sophistication to do a social media campaign focused on their “Fashion Month Tour” Sweatshirt which was made via CALA.  The campaign included seeding the Fashion Month Tour Sweatshirts to editors, influencers, celebrities, models (VOGUE, Gigi Hadid, Lady Gaga), and gifting sweatshirts for all staff, models, stylists, make-up artists, and crew involved in all NYFW Spring/Summer 2019 events at Next Century creating an uniform, collective look for social media and press.


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